Seen this on our roads recently?

How does it make you feel? How do you think it makes others feel?

This website is run by two Brothers who felt uncomfortable seeing our flag being used on Motorways & Lamposts.

The aim of this campaign is not to spark division but rather show support for the amazingly diverse communities that make the UK such a wonderful place.

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Part of the inspiration behind our campaign, was a 50p which we found amongst our Grandfathers possessions recently.

The Diversity Built Britain 50p was released in 2020. Designed by Dominique Evans, it features the words "DIVERSITY BUILT BRITAIN" against a background of interconnected triangles, symbolizing community strength.

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Support SARI — 20% of profits go to Stand Against Racism & Inequality, helping transform lives, one person at a time.

SARI is a Bristol-based charity that offers free, confidential support to anyone targeted by hate—whether that’s race, faith, disability, gender, sexual orientation, age, or more. They’re community-rooted and deeply understanding of people’s experiences.